Named Clothing

The new Named Clothing Playground Collection of sewing patterns was inspired by the simplicity and practicality of childrenswear. It is playful and careless, designed with careful attention to the usability, comfort and wearability of each garment. The pieces in this collection are easy to wear and simple to modify according to one’s own preferences. Interesting cuts and carefully structured details make the garments modern and stylish, and Playground follows the same elegant and feminine style that is characteristic of all Named Clothing collections. Continue reading →

Named Clothing released their Fall Winter collection of sewing patterns on 1st September, and it has already been a wondrous success. The Evolution Theory collection of patterns is designed with a particular focus on the cut, in order to make the garments look interesting, yet natural and effortless. The Named Clothing Evolution Theory collection takes its inspiration from Finnish nature - the crude rocks...

Have you seen the magnificent, regal new Spring Summer collection from Named patterns yet? The Named Patterns Royals collection takes its inspiration from the 18th century monarchy, and the garments are simplified interpretations of the rich and decorative Rococo fashion of that time. The collection combines modern elements with Rococo romantic silhouettes and generous embellishments, such as bows, frills, voluminous skirts with foreparts, corsets and rectangular necklines. Continue reading →

In this edition of 'From Where I Sew' I have been talking to Saara and Laura Huhta, the sisters behind the fabulous Finnish pattern house Named Clothing.  Named are fairly new to the independent scene and have taken us by storm.  The collections they produce are large: Spring/ Summer 2015, which has just released, is 12 patterns many of which are 2-in-1 pieces (a skirt and a dress for example).  Their style is modern and clean cut - truly a breath of fresh air! Continue reading →