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Privacy Policy

This privacy policy sets out how Backstitch collects, uses and protects any information that you give us when you use this website. We are committed to ensuring that your privacy is protected.  Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Backstitch may change this policy from time to time by updating this page.

Types of data we may collect:

  • your name, gender and date of birth
  • contact information including email address, billing and delivery addresses, and telephone number including mobile number
  • your purchase and order history at Backstitch
  • your online browsing activities on Backstitch the website
  • your password on Backstitch
  • your communication and marketing preferences
  • your interests, preferences, feedback and survey responses
  • your location
  • your correspondence and communications with Backstitch

How we use your data:

We use your data to:

  • provide you with goods and services
  • manage any registered accounts that you hold with us
  • make a tailored website available to you
  • with your agreement, contact you about promotional offers, products and services which we think may interest you using the email address which you have provided
  • contact you for market research purposes
  • manage customer service interactions with you
  • where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).

Mailing Lists

We use a third-party provider, MailChimp, to deliver our newsletter, and some customer service emails. We gather statistics around email opening and clicks to help us monitor and improve our e-newsletter and customer interactions. For more information you may want to review MailChimp’s privacy notice( You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails or by emailing us at

We don't sell, share or trade email lists with any other organisations and businesses.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Cookies & Pixels, Analytics & Remarketing

A cookie is a small file which asks permission to be placed on your computer's hard drive. Cookies allow web applications to respond to you as an individual.

A Facebook pixel is a segment of code that we put on our website. It works by placing and triggering cookies to track users as they interact with our website and social media streams.

At Backstitch we use cookies and pixels to tailor our operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use a third party service, Google Analytics, to collect and analyse our traffic log cookies.  These cookies identify which pages are being used and log details of visitor behaviour patterns. This information is only processed in a way which does not identify an individual.

At Backstitch we use the data from Facebook pixels to customise content and advertising, to provide social media features, build targeted audiences for future ads, and remarket to people who have taken action on our website.  You can edit your Facebook advertising preferences by visiting Your ad preferences page on Facebook.

We also share our cookie data with Google AdWords and AdSense so that we can advertise to people based on their past visits to the Backstitch website.  We also use this information to build similar new audiences to advertise to online.  This enables Backstitch adverts to be placed across the Internet to appropriate audiences.  You can opt out of Google's use of cookies by visiting Google's Ads Settings.

Most web browsers automatically accept cookies, but you can usually configure your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of our website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties other than our trusted social media, advertising and analytics partners discussed above (Mailchimp, Facebook, Google) unless we have your permission or are required by law to do so.

You are entitled to view, amend, or delete the personal information that we hold. Please make requests by email on or by post at Backstitch, Burwash Manor Barns, New Road, Barton, Cambridge, CB23 7EY

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

This Privacy Policy was last updated on 17 May 2018

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